Are you worried because all trade fairs are canceled or online? How can you adapt your communication and marketing strategy to online trade fairs? Keep on reading this blog and discover how to sell successfully in this new normality.
The new normality of trade fairs
Visiting trade fairs is one of the key strategies to generate selling opportunities in the B2B packaging sector for several reasons:
Unfortunately, due to the global pandemic, many of the packaging trade fairs and events such as PCD, Empack or All4pack have been postponed, cancelled or changed to online. This has indeed affected the packaging industry: from face-to-face meetings and visiting trade fairs, to zoom meetings and closing sales in our living rooms.
The challenge that the industry is now facing is to find new ways to connect with new clients and create online experiences.
Creating a 3D experience with your package
Presenting a package to potential customers or existing clients is a challenge when we can’t do it through physical samples at a face-to-face meeting. Luckily, we can use existing technologies such as 3D or AR that can help clients visualize and almost feel a packaging design.
The best way to generate an online experience with your package is to transform your catalogue from long PDFs to a vivid and interactive 3D catalogue ready to be customized. This will enable your clients to live an experience with your package by being able to co-create online with your team, share the designs in real-time and validate a project much faster than before.
How to create the experience in your sales process
Which are the benefits of a 3D experience?
Improve your clients’ experience with a better service
Creating an enjoyable experience for your potential customer is important in order to build a stronger relationship and to differentiate your company from your competitors.
Empower your sales and marketing team
Provide them the latest tools to sell better and faster thanks to a easy-to-use tool that helps clients visualize your solutions. You can also use this tool to create your marketing and communication campaigns online and offline.
Position your company as innovator and lead the 4.0 industry
Not only trade fairs are the reason why the packaging industry needs to digitalize its processes: E-commerce has increased 55% due to COVID19 and also online working (+30%). According to La Vanguardia, 66% of directors across all Europe, have confirmed that they have digitized their processes during the pandemic.
With your 3D catalogue you will be able to build a strong business strategy that responds to the challenges of the 4.0 industry: allow your team to work collaboratively online and offer an excellent and customized service to your clients.
Accelerate your sales cycle
3D prototyping enables fast online validation and, therefore, accelerates the first steps before closing a sale. Imagine you could show your client the end result of their customised package in your first meeting, validate it and then send it to production, you would be able to accelerate your sales cycle up to x3.
Embed the experience to your website
Why does the trade fair experience have to end? It can continue on your website if you embed your 3D catalogue so that your sales team and/or clients can continue using it in their sales processes.
Using a 3D catalogue can help you reduce costs of your sales processes:
Would you like to create your own 3D experience?