Login with your email

Register with your email

Password must contain at last:
8 characters, 1 lowercase letter, 1 capital letter, 1 number and 1 symbol.

I accept the Terms of Use

I accept the Privacy Policy

I want to receive the latest packaging news!

Already have an account?

Reset your password


Design | Packaging design guide

Learn some of the key concepts in order to design successful packaging and surprise your clients.

Published: 6 September 2019Page Views: 790

Guide for designing packaging

Packaging design is ensuring an optimum performance of ideas, concepts and techniques in order to create a fully consistent project. In this practical guide, we will review some of the most important concepts.

Thinking about the client

First of all, we have to take into account the main objective of the packaging. Most of them aim to seduce the consumer by standing out from the competence. Nevertheless, the design also has to have solid basis in order to make possible it’s production, distribution, packaging and sales.

In many cases, the final decision that makes a client purchase a product is thanks to the packaging. But, we must take into account which aspects are more important for the client. Does he want to know about nutritional values? Does he prefer information from the manufacturer? No, he wants the design to be nice and attractive, and we can only achieve this with an original design.

What do we need to know in order to design a successful packaging?

Here we mention three fundamental pillars before we begin to work.

Packaging design: The basis is the design, it defines the aspect of the product, the first impression that attracts the consumer. However, you have to consider which product goes inside the packaging to create a coherent design. Colors, typographies and other elements are fundamental to transmit the desired message to the consumer.

Production: Design isn’t enough, someone has to be able to produce it. Inventing impossible things doesn’t work, so bear in mind the technical aspects of production before starting. It is recommended to contact the manufacturer to receive information about the packaging.

Distribution and sales: It’s time to think about the distribution of the product. The weigh, dimensions, resistance and durability are key factors for the product to arrive at the supermarkets’ shelves in good conditions. Furthermore, you must check the legal aspects, so that they don’t surprise you once you’ve finished your production. In this case, it is recommended to develop a product validation process where all members of the project (manufacturer, client, marketing…) take part. In consequence, everyone can validate their part and approve the project.

Do you want to know how to validate your product easily?

Consult this link and access to our project creation and validation tool. The collaborative tool that is used by more and more agencies and brands for their projects.

Design | Packaging design guide

Share in social networks

Most viewed articles

Real-Time 3D Rendering

Real-Time 3D Rendering

Published on 25 August 2017
Getting Active and Intelligent in Amsterdam

Getting Active and Intelligent in...

Published on 6 November 2017
Record Number of Exhibitors at AIPIA Congress 2017

Record Number of Exhibitors at AIPIA...

Published on 26 September 2017
Welcome to the Class of 2018

Welcome to the Class of 2018

Published on 20 February 2018


This website uses Cookies to make sure you have the best experience. Do you want to allow Cookies?

Which Cookies do we use?
Read our Privacy Policy

These are the third-party services that may generate cookies. They are used to deliver the best user experience and track our website statistics

  • Google Analytics - for statistics purpose
  • PureChat - for chat support
  • Youtube Video Background - Provides background video in the homepage

Do you accept?


Do you accept?